Brand Guidelines

For a brand refresh of the American Humanist Association, I created and implemented a new set of guidelines specifying use of the logo, color, photography, illustrations, and other graphics. The goal was to create a brighter, more contemporary aesthetic to reflect the association’s mission of advocacy and progressive action.

The guidelines detail the color palette, a system for the creation of new logos, treatment of iconic elements like the “Happy Humanist” (HH) figure, and more.

This 2-minute video ad I created showcases many of the updated brand elements (opens in YouTube link)

Humanist, Summer 2022
Corporate collateral